To show we’re a big brand – and still growing – and mark the fact that we’ve been growing our business for 140 years, we’ve launched a new campaign – ICON, representing the brand as a tower of power in locations across Europe.
There’ll be press ads, online banners, emails and social media activity, and it will be featured on our new, enhanced website at www.lucasicon.com, which is named after the campaign.
Conceived and organised by TRW, the ICON campaign will feature in the following specialist press in July and October 2016: J2R and Decision Atelier.